Initial research indicates next year's 100% Pure New Zealand Winter Games will have a significant global reach with broadcasters throughout the world already confirming their interest in airing footage from the ground-breaking snow sports event.
To date, multiple broadcasters from 14 key regions have committed to either showing daily highlights or the event feature programme that gives an overview of the 14 days of elite snow and ice sports competition.
The broadcasters include Pan European and Pan Asia Pacific organisations with audiences in the hundreds of millions as well as key long haul tourism markets such as Germany, UK, USA and closer to home, Australia. Work is still progressing in China and Japan as key countries where the Games would like to have a strong profile.
"We're delighted to see this level support while we're still eight months out from the Games," said Winter Games NZ CEO, Arthur Klap.
"The inaugural Games last year really made an impact on international snow sports and we are now delivering a proven product that the world's media see as beneficial to their programming schedule. The profile the event will provide New Zealand is significant. We hope to build on last year's results when the media coverage generated was estimated to be worth between NZ$20 million and NZ$70 million."
The audience reached in 2009 was 765 million, a target Winter Games NZ is aiming to at least equal in 2011 and also improve on in terms of where the television product is shown with more prime time slots. 100% Pure New Zealand Winter Games 2011 will feature up to 1,000 international athletes competing in 17 sports and 37 events from 13-28 August.
As at the inaugural event in 2009, Winter Games NZ will continue to be the only elite snow sports event to feature adaptive and able-bodied athletes competing together.
All the on-snow action will take place on the ski fields of Queenstown and Wanaka, while ice-skating and ice hockey will be in Dunedin with curling in Naseby. New to the Winter Games programme is the inclusion of Mt Hutt in Canterbury that will host the Super G and Adaptive Super G ski races.